Carlos A. Rivera is founder and President of National Refrescos Import Company, a company he started in January 2006. The company is a family owned operation with administrative personnel experienced in all aspects of the importation and distribution of wine. We have full-time experienced sales managers, WSET certificate trained Wine Specialists, who work directly with our powerful distributor network.

Carlos has over 33 years experience in the alcohol beverage industry. This includes over 20 years as a marketing executive for Anheuser-Busch Inc. and the Miller Brewing Company. In 1993, Carlos became an owner of an Anheuser-Busch distributorship in New Jersey . When Rivera sold the Anheuser-Busch distributorship in 2004, it was selling over 3 million cases.

National Refrescos Import Company has a fundamental understanding on how to assist professional distributors maximize their sales.