National Refrescos Import Company is dedicated to delivering the highest levels of customer service, sales focus and innovative brand building programs to its winery and distributor partners.
National Refrescos has expert knowledge and experience in helping nationally recognized beer/beverage distributors form effective wine selling divisions.
Core Competencies
| Administration |
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Winery/supplier agreements |
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Importing logistics |
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USA customs regulations |
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Wine label approval (C.O.L.A.) |
| Operations |
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Distributor network |
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Temperature controlled warehousing |
| Marketing |
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Brand introduction plans |
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Brand positioning |
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Advertising strategy |
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Public relations strategy |
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Packaging analysis |
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Pricing analysis |
| Sales |
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Impact selling at retail |
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Trade shows |
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Test marketing |
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Private label projects |
| Training |
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Wine sales training |
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Wine service education |
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Distributor best practices forum |
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